Resources
Ideas for the modern restaurant
Notes on transparency, hospitality, and technology from the team at YBMK.
Strategy
1 min readWhy Menu Transparency Wins Customers
Guests who understand what they're ordering order more, return more, and trust you more. Here's the data-backed case for radical menu clarity.
June 18, 2026
Industry
1 min readAI in Hospitality: Beyond the Hype
Most restaurant AI is a solution looking for a problem. The exception is anything that helps a guest decide what to order — because that's where hospitality actually happens.
May 30, 2026
Trends
1 min readHow Macro-Conscious Diners Choose Restaurants
A fast-growing segment of diners plans meals around protein, calories, and macros. If your menu can't answer their questions, they'll pick a restaurant that can.
May 12, 2026